1917 - The company Fritz Jenzer, chemical products, was established in BГјtzberg. Manufacture of leather and floor care products.
    1920 - Arnold Bucher (1896) joined the company and Jenzer und Bucher, BГјtzberg was founded. One employee.
    1938 - Foundation of Bucher & Cie AG, BГјtzberg. Relocation from BГјtzberg to Langenthal to occupy the company's first premises in the present industrial estate. Own rail siding.
    1944 - Edy Bucher (born 1924) joined the firm followed by Claudine Bucher (born 1923) in 1945.
    1947 - Under the name MOTOREX - derived from the REX brand - top-quality lubricants and chemical products were developed, produced and marketed. The firm initially sold roughly one drum per day.
    1953 - For the first time, advertising for MOTOREX in newspapers and magazines played a more prominent role. Total sales now exceeded 200 tonnes.
    1965 - The production and sale of REX shoe and floor care products was discontinued. Sale of gear and engine oils now amounted to around 1,200 tonnes.
    1968 - Company founder Arnold Bucher died. It is thanks to his initiative and far-sightedness that the firm owes its development. Start of an explosive expansion of sales.
    1969 - Planning of a new plant with storage tanks on the site of the former gasworks. Monique Bucher (born 1948) joined the firm.
    1972 - Phase I of the new building and conversion work finished on 31 March. Production facilities considered to be the most modern in the industry and regularly serve as a showpiece.
    1974 - Expansion of the storage tank and pump house. 52 employees. Helen Bucher (born 1953) joins the company. With 5,300,000 litres, MOTOREX now has the biggest storage tank capacity in Switzerland.
    1978 - A further new building is planned. The first aerosol can filing plant goes on stream. Peter Regenass (born 1946) joins the firm.
    1981 - Helen Bucher, Monique Regenass-Bucher und Peter Regenass are appointed as new members of the board of directors. The first issue of the company magazine MOTOREX Revue is sent to customers.
    1987 - Introduction of MC engine oils, leading products both in technology and quality. First MOTOREX TV commercial.
    1990 - Planning started for a new futuristic building. Export sales climbed still higher. Claudine and Edy Bucher retired from active management after 47 years.
    1992 - MOTOREX moves into the new and enlarged buildings. 75th birthday celebrations. BUCHER AG MOTOREX was awarded ISO 9001 quality certification.
    1996 - Foundation of BUCHER-MOTOREX HOLDING AG. Greater presence on the world market.
    1997 - Publication of the 50th MOTOREX Review. Anniversaries: 80 years of Bucher AG and 50 years of the MOTOREX brand.
    1998 - MOTOREX received the GFM marketing prize for the marketing scenario MOTOREX Product Lines. 185 employees. The president of the board of directors, Mrs. Helen Bucher Voegeli, was named Businesswoman of the Year and awarded the Veuve Clicquot Prize. Tank storage capacity increased from 2.2 million litres to a total of 7.5 million litres.
    2000 - New building for expansion of production facilities. Untimely death of Helen Bucher. 200 employees.
    2001 - It may have begun well, but it ended even better with the WORLD STAR 2001 award for the MOTOREX 1-litre engine oil bottle with integrated filler neck. Neighbouring plot of land purchased as a strategic reserve for future growth. Peter Regenass-Bucher appointed to the post of president of the board of directors. Establishment of subsidiaries in Germany and the USA. Installation of the "Motorex drum" lift on the outside of the building and the Motorex display on the traffic roundabout.
    2002 - Monique Regenass-Bucher assumed overall operational responsibilities for the group of companies.
    2004 - Warehouse, rented since 2001, was purchased, including surrounding land, at the Langenthal Nord industrial estate.
    2005 - Publication of the 75th MOTOREX Revue (now MOTOREX Magazine).
    2006 - Creation of 100 parking spaces on a site that has been purchased adjacent to the factory.
    2007 - "The green baton is being handed over": After a combined period of 66 years in charge of MOTOREX Monique and Peter Regenass-Bucher are handing over day-to-day control of the company to Edi Fischer and are concentrating on strategic issues in the management boards. There is no change in the ownership - MOTOREX is and remains a Swiss family company.